Which attitudes, behaviors, experiences, and beliefs influence digital finance adoption?

Categories : Customer and Users of Digital Payments, Customer needs and HCD

Posted: June 18, 2018

Author: FiDA Partnership

One of the most durable challenges in the global economy is converting a prospect into a customer. This snapshot by FiDA focuses on attitudes and behaviours that influence the adoption and ongoing use of digital financial services (DFS). It discusses the challenges and opportunities in understanding unique behaviors, and the state of the art of connecting with customers.

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