M-PESA Case Study
Categories : Mobile money & mobile technology, Technology and Operational Enablers
Posted:
Author: IFC
M-PESA was the first product of its kind to be introduced in Kenya and is generally viewed as a successful implementation that should be used as a model for other developing countries. This paper from IFC discusses the methodology employed by Safaricom and the Vodafone Group during the implementation of M-PESA.