Case Study: Modernizing the Customer Experience Through Communications Technology

Categories : Customer and Users of Digital Payments, Customer needs and HCD


Author: Cleo Turner

FINCA Forward implemented a four-month proof-of-concept (POC) of the Salutat solution in Guatemala to explore if their features could deliver a rich, modernized, and personalized customer experience in which individual needs are known and satisfied. The POC proved that Salutat’s solution had the potential to strengthen engagement with customers.