Behavioural Interventions that Advance Financial Inclusion

Categories : Customer and Users of Digital Payments, Customer needs and HCD


Author: Cenfri

This report by Cenfri, looks at behavioural interventions that influence financial decisions or behaviours of customers. These kind of interventions can reduce the cost of acquisition, increase retention and use of financial services, but of course the interventions come at a cost to the financial service provider. The cost-benefit analysis is discussed and some recommendations drawn for use within the industry. Download the report here.