A SHIFT in Focus: How to Transform Financial Access into Use

Categories : Customer and Users of Digital Payments, Customer needs and HCD


Author: UNCDF

UNCDF’s Shaping Inclusive Finance Transformations (SHIFT) programme looked for ways to use existing data to measure usage of financial products – taking it a step beyond just measuring access. The data available gave a great insight into use of products and services within Cambodia and allowed practical and insightful recommendations to be developed for improvements to the customer’s experience and journey to increase usage further. Download the report and infographic to learn more.