Money, Decisions, and Control

Categories : Customer and Users of Digital Payments, Customer needs and HCD

Posted: April 1, 2018

Author: CGAP

This working paper by Ignacio Mas and Gayatri Murthy, explores how people make decisions and choices with money. It then applies this to look at how to create a customer-centric approach to digital financial services that then helps and meets the needs of the poor. Download here

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