Growing Digital Financial Inclusion in Senegal

Categories : Customer and Users of Digital Payments, Financial inclusion

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Author: UNCDF

In 2014, Mastercard Foundation and UN Capital Development Fund (UNCDF) formed a partnership to try to replicate and scale a model that had found success in the Pacific region – taking a market development approach to increasing digital financial inclusion. Through the partnership, UNCDF was able to expand the Mobile Money for the Poor programme (MM4P) and test frameworks created in the Pacific in markets that were not yet “on the map”.

The Mastercard Foundation and UNCDF chose to work in three countries in West and Southern Africa – Benin, Senegal, and Zambia – all with very low digital financial services (DFS) usage rates

This report discusses the work, market approach and the lessons learned in Senegal.