Behavioral Design for Digital Financial Services

This playbook is a guide for financial service providers to use behavioral design to increase engagement with digital tools. All of the strategies are rooted in behavioral science—the study of how people act and make decisions in the real world. It outlines design principles for common barriers to adoption that take into account how people process information, make decisions, and take action. By incorporating this behavioral perspective, providers of digital financial services can build (or improve) products and services that reach more consumers and help them achieve financial health.