In this webinar recording FinEquity’s Social Norms lead , Nisha Singh facilitated a conversation with…
Customer Segmentation
Financially Underserved Kenyans and Their Market Potential: A segmentation Study
This segmentation study identifies Kenyans whose financial needs are not adequately met by the solutions…
Consumer Insights Research in Malaysia
The consumer insights research series is designed to inspire providers, regulators and other financial market…
Segmenting Your Mobile Money Customer Base to Drive Usage
This presentation from GSMA will provide new tools for operators to drive regular usage by…
Marketing Mobile Money: Top 3 Challenges
This presentation from the GSMA explores the top 3 challenges in marketing mobile money: 1) segmenting…