Win From Within: How Fintech Startups Can Grow by Building Value for Existing Users

The COVID-19 pandemic has altered the realities for inclusive fintech startups and the financially underserved customers they serve. Coping with lockdowns and social distancing, low-income people around the world are now turning to fintechs to save money, purchase insurance, or transact remotely. But fintechs are facing their own challenges, including unpredictable funding, a volatile investment market, and a severe economic downturn.

Fintechs are also faced with the increasing need to add value for users, particularly in the era of COVID-19. In this paper, ACCION features case studies on fintech startups around the world that have successfully grown their value propositions.