What Does It Take To Nudge Low- and Moderate-Income Population Segments to Adopt DFS?

Categories : Customer and Users of Digital Payments, Gender

Posted: November 9, 2020

Author: Microsave Consulting

Digital Financial Services (DFS) offer a wide variety of benefits, especially for the low- and middle-income (LMI) segment. DFS specifically helps women use financial services, given the unique challenges that they face. These include their restricted mobility and socio-cultural constraints that limit their usage of brickand-mortar banks. However, the adoption of DFS among the LMI segment remains limited.

The objective of this study by MicroSave Consulting was to understand the experience of users who used DFS for the very first time in the past six months and the challenges that they faced.

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