Mobile Money in the Philippines – The Market, the Models and Regulation

This case study from the GMSA explores the Philippines and its place among the most advanced mobile money markets in the world. In 2001, SMART Communications launched SMART Money in partnership with Banco de Oro. The service, which uses SIM Tool-Kit, enables customers to buy airtime, send and receive money domestically and internationally via mobile, and pay for goods using a card. In 2004 Globe Telecom launched GCASH, an SMS-based offering, which offers a similar suite of functionality entirely using the mobile phone.