APIs: A bridge between mobile operators and start-ups in emerging markets

Categories : Ecosystem & Interoperability, Technology and Operational Enablers


Author: GSMA

In 2006, fewer than 400 public APIs were available globally. Ten years later there are around 15,000 APIs, with 40 new ones created every week. Salesforce already generates 50% of its revenues via APIs, eBay generates 60%, and Expedia 90%. Welcome to the new API economy.

This paper from the GSMA looks at how in emerging markets, APIs (Application Programming Interface) are bridges between mobile operators and start-ups that launch mobile services. These bridges, if open to developers and easy to walk over, can benefit both sides. They may also have a positive socio-economic impact on the four billion unique mobile end users of these services in emerging markets.