DFI Masterclass: From Credit to Confidence- How Digital Savings Is Powering Women-Led MSMEs

Across Africa and other emerging markets, access to formal credit has long been viewed as the gateway to growth for Micro, Small, and Medium Enterprises (MSMEs). Yet for many women entrepreneurs—who face systemic barriers such as limited collateral, low financial literacy, and informal business structures—this path has often led to debt stress rather than financial empowerment. A new approach is gaining ground, one that starts not with credit, but with confidence—and that confidence is being built through digital savings.

In this DFI Masterclass, we explore how savings-led financial models are reshaping the landscape of MSME finance. By integrating micro-savings with payments, insurance, and behavioural finance tools, digital platforms are creating more inclusive ecosystems where women can thrive. From locked savings to automated deductions and group savings goals, innovations are emerging that tap into familiar informal systems like AjoCard Ltd and Esusu, now reimagined through technology.

Led by Titilola Feyijimi, Chief Operating Officer at AjoCard Ltd and a pioneering voice in inclusive finance, this session will spotlight practical case studies from fintech leaders like PiggyVest, Tala, and Tulaa. Participants will gain deep insights into how digital savings build financial discipline, improve creditworthiness, and open doors to responsible borrowing. With research showing that women who save regularly are more likely to qualify for credit, this Masterclass makes a strong case for savings—not loans—as the true entry point to lasting financial empowerment.

This is more than a webinar—it’s a chance to engage with one of the continent’s most experienced digital finance strategists. With over 15 years of pan-African experience scaling MSME-focused operations and technology, Titilola Feyijimi brings unmatched expertise in last-mile finance, product innovation, and informal market transformation. Don’t miss this opportunity to explore how digital savings is unlocking new paths to prosperity for women-led MSMEs.

Register now to join the DFI Masterclass on 27 June 2025 at 11:00 UTC.