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Certified by DFI

Marketing in Emerging Markets

$250 / Finance Available

This 4-week course on digital finance provides an introductory perspective on how credit, insurance, and savings products for the informal majority have evolved and how they operate in today’s increasingly digital world.

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Start Date

1 April 2022


4 Weeks


Online, in our digital classroom

Marketing in Emerging Markets

Low- to middle-income country (LIMIC) markets or emerging markets, present a unique range of social considerations that may impact on the roll-out approach for any new product or service. In this course, you will explore the marketing process through the lens of a LIMIC market to better understand how to design and/or evaluate a marketing strategy aimed at marketing products in one of these countries.

Course Curriculum


Faith Ekudu

Faith holds a degree in Mass Communication from Makerere University and a masters in Integrated Marketing Communication from Emerson College. She has over 13 years’ experience in market strategy development and communication with 8 of those in the financial services space, working with various fintechs to drive financial inclusion by improving client onboarding and payment disbursement. She is a strong advocate for financial literacy and trained over 1500 people through her role in Public Relations and Advocacy with the Uganda Insurers Association.  

Faith currently works as the Head of Marketing at Created to Build (CtB) and when she is not working on strategy, spends her time mentoring businesses through her Facebook group.

Manal Mubarak

Manal is a futuristic FinTech expert based in Sudan. She has more than 10 years in financial and telecommunication industries. Currently, she is a freelancer FinTech expert providing consultancy services. Previously, she worked for the Sudan’s national telecommunications company Sudatel, where she established and led the FinTech unit. Before that, she worked for Electronic Banking Co – EBS, a technology company delegated by Central Bank of Sudan to operate national payment systems.  

Manal is a Certified Professional Marketer from CIM – UK. She holds a certificate in Digital Money from DFI – SA. She also holds a master degree in Business Administration from University of Khartoum – Sudan, and Project Management Certificate from PMI-US. 

Manal’s mission is achieving equality for needy people. 

What is DFS?

DFS, or digital financial services, are any financial services that are available through digital channels and includes payments, credit, savings, transfers and insurance.

What is Fintech?

Fintech, or financial technology, refers to any digital technological tools or business models used to support the delivery of financial services.

What is Financial Inclusion

Financial inclusion is a key part of DFI’s agenda and refers to the goal of ensuring that all people, especially marginalised groups, have access to the financial tools they need.

What is a Virtual Classroom?

A virtual classroom is a learning environment that only exists through a digital platform and that allows students to participate regardless of their geographic location. All DFI’s courses are delivered in a virtual classroom.

What is Digital Frontiers Institute?

Digital Frontiers Institute (DFI) is a digital education provider designed to prepare professionals for the challenges and opportunities they will encounter in a rapidly changing economy.