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Addressing Gender Norms to Increase Financial Inclusion: Designing for Impact

Gendered social norms are an inescapable reality shaping the lives of women around the world. To advance women’s financial inclusion and economic empowerment, funders and market facilitators need to acknowledge gender norms and understand how they limit women’s ability to access, use, and benefit from financial services. Ignoring gender norms can limit the effectiveness and impact of financial inclusion interventions, and in some cases, ‘gender-neutral’ approaches can even have unintended negative consequences. This Guide by CGAP is aimed at helping funders and market facilitators design interventions that address the gender gap and increase women’s financial inclusion and economic empowerment by taking gender norms into account.

CGAP
CGAP is a global partnership of more than 30 leading development organizations that works to advance the lives of poor people through financial inclusion. Using action-oriented research, we test, learn and share knowledge intended to help build inclusive and responsible financial systems that move people out of poverty, protect their economic gains and advance broader development goals. We research and experiment to achieve proof of concept and extract lessons that can be built to scale by our partners, who apply our insights in the marketplace.