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Mobile Money API Industry Report: The Challenges of Seamless Integration

The mobile money industry continues to grow at a fast pace, accelerated by its evolution towards a platform-based approach through partner integrations. Historically, the mobile money industry focused mainly on person-to-person (P2P) transfers and cash-in / cash-out transactions. However, as the ecosystem has grown there has been a clear shift towards other use cases, creating new revenue streams while also deepening existing ones. Mobile money use cases are on the rise as more industry verticals plug into the ecosystem, enabling access of various services to underserved communities.

APIs (Application Programme Interfaces) are the technology that underpins and drives this ecosystem growth, with open APIs enabling various verticals to integrate with mobile money providers (MMPs) directly. Although many MMPs are increasingly offering open APIs, direct integration with third parties is not yet the norm.

This research by the GSMA explores the challenges and opportunities presented by partner integrations via Open APIs.

The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.