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Win From Within: How Fintech Startups Can Grow by Building Value for Existing Users

The COVID-19 pandemic has altered the realities for inclusive fintech startups and the financially underserved customers they serve. Coping with lockdowns and social distancing, low-income people around the world are now turning to fintechs to save money, purchase insurance, or transact remotely. But fintechs are facing their own challenges, including unpredictable funding, a volatile investment market, and a severe economic downturn.

Fintechs are also faced with the  increasing need to add value for users, particularly in the era of COVID-19. In this paper, ACCION features case studies on fintech startups around the world that have successfully grown their value propositions.

Our vision is to build a financially inclusive world with access to economic opportunity for all. Our mission is to give people the financial tools they need to improve their lives. Accion has proven time and time again that financial services can be made available; that individual lives and the prosperity of communities can be significantly enhanced; and that this can be done at scale and sustainably. Our work helps people, small businesses, and communities grow and thrive. We challenge and engage the industry, its leaders, and its regulators to achieve a financially inclusive world.