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What Does It Take To Nudge Low- and Moderate-Income Population Segments to Adopt DFS?

Digital Financial Services (DFS) offer a wide variety of benefits, especially for the low- and middle-income (LMI) segment. DFS specifically helps women use financial services, given the unique challenges that they face. These include their restricted mobility and socio-cultural constraints that limit their usage of brickand-mortar banks. However, the adoption of DFS among the LMI segment remains limited.

The objective of this study by MicroSave Consulting was to understand the experience of users who used DFS for the very first time in the past six months and the challenges that they faced.

Microsave Consulting
MicroSave Consulting (MSC) is a boutique consulting firm that has, for 20 years, pushed the world towards meaningful financial, social, and economic inclusion. With 11 offices around the globe, about 190 staff of different nationalities and varied expertise, we are proud to be working in over 50 developing countries. We partner with participants in financial services ecosystems to achieve sustainable performance improvements and unlock enduring value. Our clients include governments, donors, private sector corporations, and local businesses. We can help you seize the digital opportunity, address the mass market, and future-proof your operations.