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A Tale of Two Sisters: Microfinance Institutions and PAYGo Solar

The microfinance institutions of the future will not know every client personally. They will acquire and service customers through a variety of partnerships, products, and channels, as some providers are already demonstrating. This publication from CGAP traces the journey of two global microfinance groups, Baobab and FINCA, that have worked with their “sister” pay-as-you-go (PAYGo) solar subsidiaries in Africa to acquire new customers and offer existing customers new financial products. Using this template, other microfinance institutions could reach more customers through partnerships with asset finance companies, fintechs, and others.

CGAP is a global partnership of more than 30 leading development organizations that works to advance the lives of poor people through financial inclusion. Using action-oriented research, we test, learn and share knowledge intended to help build inclusive and responsible financial systems that move people out of poverty, protect their economic gains and advance broader development goals. We research and experiment to achieve proof of concept and extract lessons that can be built to scale by our partners, who apply our insights in the marketplace.

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