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Mitigating Women’s Safety Concerns with Mobile: A Case Study of Vodafone Idea’s Sakhi service

In October 2018, Vodafone Idea Ltd launched Sakhi, a service to address key barriers women face to accessing and using mobile in India, as well as women’s concerns about personal safety – both the safety issues and threats that may arise from owning a mobile and general safety concerns that women experience that mobile could help address.

This case study from the GSMA documents early evidence of Sakhi’s social impact and Vodafone’s key success factors in meeting the needs of female customers. It also provides practical recommendations for mobile operators and other stakeholders interested in reaching female customers with a similar service.

The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.

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