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The role of privacy frameworks in building trust for digital identity services

With an estimated 1 billion people worldwide who lack an official proof of identity, mainly underserved populations located across Africa and Asia, the risk of exclusion from increasingly digital economies remains high as the ability to digitally prove one’s identity is typically core to most online transactions. In addition to being able to prove one’s identity digitally, successful digital economies also require customers to have trust in the digital ecosystem, despite the fact that many countries around the world lack comprehensive legal privacy and data frameworks.

With this in mind, the GSMA recently conducted end-user research in Sub-Saharan Africa to explore attitudes around privacy and trust both in the presence and absence of comprehensive data protection frameworks, as well as consumers’ willingness to access digital services linked to their identity details.

The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.

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