The large and growing industry of price comparison websites (PCWs) or ‘web aggregators’ is poised to benefit consumers by increasing competitive pricing pressure on firms by acquainting shoppers with more prices. However, these sites also charge firms for sales, which feeds back to raise prices. This report investigates the impact of introducing PCWs to a market for a homogeneous good and the impact of pricing.
- Customer and uses of digital payments
- Regulation of DFS
- Technology and operational enablers
- Webinars and Podcasts