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API Pricing for Digital Financial Service Providers: Getting Started

Digital financial services (DFS) providers face several challenges when developing pricing strategies for open application programming interfaces (APIs). They must balance their own business objectives, including the need to achieve a return on investment, with the needs of API consumers to experiment and learn as they build and grow their businesses. This guide from CGAP aims to help DFS providers navigate these challenges and devise pricing strategies that do the following:

• Support the DFS provider to achieve specific business objectives
• Generate business value for each target API consumer segment
• Align with (or modify) prevalent market expectations and norms for pricing


CGAP is a global partnership of more than 30 leading development organizations that works to advance the lives of poor people through financial inclusion. Using action-oriented research, we test, learn and share knowledge intended to help build inclusive and responsible financial systems that move people out of poverty, protect their economic gains and advance broader development goals. We research and experiment to achieve proof of concept and extract lessons that can be built to scale by our partners, who apply our insights in the marketplace.

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