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Can Social Norms Theory Provide a Roadmap for Women’s Financial Inclusion?

With one in every three women still being financially excluded, there is increased recognition of the role that gendered social norms play in limiting economic opportunities for women. Social Norms shape women’s access to and control over resources and consequently their ability to access financial products and services. While a lot of attention has been paid to social norms in health and gender-based violence (GBV) programming as an important factor that drives behavior, there is less attention paid to the role of social norms in influencing economic behavior in financial inclusion efforts.

This webinar from FinEquity with Ben Cislaghi from the London School of Hygiene and Tropical Medicine (LSHTM)  provides an overview of the key concepts in social norms theory and how they can inform potential pathways for change for women’s financial inclusion and economic empowerment.

CGAP is a global partnership of more than 30 leading development organizations that works to advance the lives of poor people through financial inclusion. Using action-oriented research, we test, learn and share knowledge intended to help build inclusive and responsible financial systems that move people out of poverty, protect their economic gains and advance broader development goals. We research and experiment to achieve proof of concept and extract lessons that can be built to scale by our partners, who apply our insights in the marketplace.

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