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Marketing Mobile Money: Top 3 Challenges

This presentation from the GSMA explores the top 3 challenges in marketing mobile money: 1) segmenting the market; 2) complicated customer journey; and 3) the marketing mix required.

The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.

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