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The Great Competition and Innovation Deficit

In this thoughtful and provocative blog post, Ignacio Mas lays down a series of challenges for everyone working on financial inclusion. Why aren’t these rather obvious and incremental things done by interested market participants themselves? Why don’t they already experiment with customer communication modes and new product features? Why don’t they eagerly seek out impact data that can drive effective marketing and PR, or more routinely seek customer feedback to improve their products and operations? Why don’t they systematically leverage customer insight as a core asset, and why do they under-invest in novel customer promotion techniques?

Ignacio Mas
Ignacio Mas is a Senior Fellow at CEME at the Fletcher School. He has been deputy director at the Bill & Melinda Gates Foundation, has held senior telecoms jobs at Vodafone and Intel, and has been adjunct professor at the Business School at the University of Chicago. He holds a SB degree from MIT and a PhD from Harvard.

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