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But How Do You Change Behavior?

Women are not a single market segment – they are heterogenous and approach financial products and services with diverse skills sets and needs. This webinar discusses enabling women’s financial capability through different entry points, optimal approaches to different livelihood segments, and behavior change strategies that may work differently for women and men.

Centre for Financial Inclusion

The Center for Financial Inclusion at Accion (CFI) engages and challenges the industry to better serve, protect and empower clients. We develop insights, advocate on behalf of clients and collaborate with stakeholders to achieve a comprehensive vision for financial inclusion. We are dedicated to enabling 3 billion people who are left out of – or poorly served by – the financial sector to improve their lives.