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Optimizing Awareness, Communication, and Outreach for Government Payments in Times of Crisis

This paper outlines the essential components of communication and outreach programs for both the supply and demand side. It quotes examples from PMKGY, the relief package launched by the Government of India amid the COVID-19 outbreak, to highlight the challenges around communication that recipients and frontline workers faced.

Microsave Consulting
MicroSave Consulting (MSC) is a boutique consulting firm that has, for 20 years, pushed the world towards meaningful financial, social, and economic inclusion. With 11 offices around the globe, about 190 staff of different nationalities and varied expertise, we are proud to be working in over 50 developing countries. We partner with participants in financial services ecosystems to achieve sustainable performance improvements and unlock enduring value. Our clients include governments, donors, private sector corporations, and local businesses. We can help you seize the digital opportunity, address the mass market, and future-proof your operations.