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Four Guiding Principles for User Research with Low-Income Women in Emerging Markets

Women’s World Banking have developed four principles to frame their user research with women in low- and middle-income countries, plus tips for putting each principle into practice during research design, implementation, and interpretation.

Womens World Banking
Architects of women’s financial inclusion, builders of economic possibility Women’s World Banking designs and invests in the financial solutions, institutions, and policy environments in emerging markets to create greater economic stability and prosperity for women, their families and their communities.