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Case Study: Modernizing the Customer Experience Through Communications Technology

FINCA Forward implemented a four-month proof-of-concept (POC) of the Salutat solution in Guatemala to explore if their features could deliver a rich, modernized, and personalized customer experience in which individual needs are known and satisfied. The POC proved that Salutat’s solution had the potential to strengthen engagement with customers.

Cleo Turner
Cleo is DFI's CDFP coach and helps our students with the apply section of the Certified Digital Finance Practitioner (CDFP) program. As part of her role Cleo shares useful resources and insights from a wide variety of sources and authors with our community.