The Scale and Usage of Digital Platform Ecosystems in Nigeria, Kenya and South Africa

Nigeria, Kenya and South Africa are leading digital app markets in Africa. The relatively high levels of app usage across these markets are driven by expanded smartphone penetration, as well as higher levels of access to digital financial services, including mobile money.

This series of infographics showcases the data on the size and scale of usage of digital platforms and their related “transactional” apps as well as the usage trends for social media and financial apps.