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Understanding Women’s Rural Transition and Service Needs – Opportunities for Financial Service Providers

In this webinar recording FinEquity’s Social Norms lead , Nisha Singh facilitated a conversation with the Anne Maftei and Clara Colina from the Rural and Agricultural Finance Learning Lab on the recently published Pathways to Prosperity report and the associated gender deep dive. The authors highlighted the novel approach to customer segmentation proposed in the report.

Based on a deeper understanding of smallholder rural transition pathways the framework moves us away from static understanding of rural households toward a dynamic view of how households and their needs might evolve over time. Understanding the needs of rural women through a pathway’s lens can allow investors, donors and financial service provider to shift their approach, from merely lowering barriers to women’s access to assets, finance and economic opportunities, to helping women build resilient livelihoods.

The webinar also included presentations from Jasmin Hidanovic from AgDevCo and Katie Neave from Root Capital who shared example of how each of their institutions have designed programs to address gender barriers on specific pathways to support transitions for women entrepreneurs.

Sarah Corley
Sarah is DFI's Community & Professional Development Manager, and is responsible for providing opportunities for capacity building of DFS professionals and DFI alumni outside of our online course provision. She has over 19 years of experience within the learning and capacity development within the development and health sector, and is passionate about being a catalyst for change.

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