In this webinar recording FinEquity’s Social Norms lead , Nisha Singh facilitated a conversation with the Anne Maftei and Clara Colina from the Rural and Agricultural Finance Learning Lab on the recently published Pathways to Prosperity report and the associated gender deep dive. The authors highlighted the novel approach to customer segmentation proposed in the report.
Based on a deeper understanding of smallholder rural transition pathways the framework moves us away from static understanding of rural households toward a dynamic view of how households and their needs might evolve over time. Understanding the needs of rural women through a pathway’s lens can allow investors, donors and financial service provider to shift their approach, from merely lowering barriers to women’s access to assets, finance and economic opportunities, to helping women build resilient livelihoods.
The webinar also included presentations from Jasmin Hidanovic from AgDevCo and Katie Neave from Root Capital who shared example of how each of their institutions have designed programs to address gender barriers on specific pathways to support transitions for women entrepreneurs.