Lessons learned from the rise of “super apps” and the disruption of banking as we know it

Why would a user go to a bank when ecommerce marketplaces exist? Haven’t ecommerce players perfected the art of predicting and serving users’ purchase needs? Are banks too late to the Super app game, or possibly in the wrong game altogether? The Innovation & Design group at Visa, found these questions intriguing and they looked into some of their markets to study users, merchants, and banks, with the goal of understanding what can make a bank’s mobile experience more than just another cookie-cutter option. This video and blog by Visa describes a few of the learnings they found when looking at various co-creation sprints run with their bank, merchant and technology partners. It also looks at a successful launch by Ukraine’s Privat Bank, which recently  launched the Privat24 Market, through which their customers can avail everything from gadgets, tickets, appliances, financing, cards and insurance.