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The large and growing industry of price comparison websites (PCWs) or ‘web aggregators’ is poised to benefit consumers by increasing competitive pricing pressure on firms by acquainting shoppers with more prices. However, these sites also charge firms for sales, which feeds back to raise prices. This report investigates the impact of introducing PCWs to a market for a homogeneous good and the impact of pricing.

Xavier Martin
Xavier has more than fifteen years of experience in project management, business strategy, and financial analysis for development and finance organizations across multiple sectors. Track record of delivering high-quality products, creative problem-solving and client orientation in diverse workplaces in more than a 15 countries in Latin America, Asia, Africa, and the Middle East. He is a consultant for DFI and is involved in the development and teaching of courses.

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