COVID-19 | Official online Resource and News Portal. For more information, visit www.sacoronavirus.co.za

Price Comparison Websites

The large and growing industry of price comparison websites (PCWs) or ‘web aggregators’ is poised to benefit consumers by increasing competitive pricing pressure on firms by acquainting shoppers with more prices. However, these sites also charge firms for sales, which feeds back to raise prices. This report investigates the impact of introducing PCWs to a market for a homogeneous good and the impact of pricing.

Cleo Turner
Cleo is DFI's CDFP coach and helps our students with the apply section of the Certified Digital Finance Practitioner (CDFP) program. As part of her role Cleo shares useful resources and insights from a wide variety of sources and authors with our community.

Leave a Reply