The Data Analytics and Digital Financial Services Handbook gives financial service providers an overview of the potential that data and data analytics present for financial inclusion in terms of improving efficiency of operations and effectiveness of product development and marketing, as well as increase outreach through innovative data-driven lending methods.
The handbook is intended to provide useful guidance and support to DFS providers to expand financial inclusion and to improve institutional performance. Data science offers a unique opportunity for DFS providers to know their customers, agents and merchants as well as improve their internal operational and credit processes, using this knowledge to offer higher quality services. Data science requires firms to embrace new skills and ways of thinking, which may be unfamiliar to them. However, these skills are acquirable and will allow DFS practitioners to optimize both institutional performance and financial inclusion.