This webinar explores the importance of financial education in helping people more from living day-to-day towards being able to budget, plan, save (emergencies and long-term) and invest. To change behaviour we need to increase people’s skills, knowledge and confidence/empowerment so they have more control and choice of their financial decisions, options, product choice and recourse rights.
In this webinar, Ann begins by explaining the behaviour change which is needed to bridge the literacy gap. Charity then gives an example of a case study in the Eastern Province in Zambia, which used radio dramatization and a phone-in with experts afterwards to discuss topics of savings, credit, insurance and recourse. Ophelia a case study in Ghana of a radio campaign reaching 2 million people in English and Twi which covered customer protection principles of transparency, fraud, responsible borrowing and recourse.
The webinar wraps up with a discussion about whose responsibility financial education is and how we ensue sustainability and suitability of initiatives.
Speakers in order of presenting:
- Ann Muhangi, Managing Director of Wholesum Consulting
- Charity Chikumbi, Acting Director for DFS & Policy, FSD Zambia
- Ophelia Ama Oni, Strategy and Business Development for Inclusive Banking, Fidelity Bank