M-PESA has achieved great uptake within Kenya and is including more people financially. Safaricom and Mercy Corps’AgriFin Accelerate program came together to explore how the M-PESA platform can be used to transform agriculture within the country, which employs 75% of the workforce and provides 30% of the country’s GDP. There are over 7 million smallholder farmers in Kenya, with the majority living in poverty and having a lower than average use of M-PESA.
Human centered design was used to understand the farmer’s needs and using this information the DigiFarm platform was built. The case study charts the journey of DigiFarm and the impact it is having within Kenya.