Can Social Norms Theory Provide a Roadmap for Women’s Financial Inclusion?

With one in every three women still being financially excluded, there is increased recognition of the role that gendered social norms play in limiting economic opportunities for women. Social Norms shape women’s access to and control over resources and consequently their ability to access financial products and services. While a lot of attention has been paid to social norms in health and gender-based violence (GBV) programming as an important factor that drives behavior, there is less attention paid to the role of social norms in influencing economic behavior in financial inclusion efforts.

This webinar from FinEquity with Ben Cislaghi from the London School of Hygiene and Tropical Medicine (LSHTM)  provides an overview of the key concepts in social norms theory and how they can inform potential pathways for change for women’s financial inclusion and economic empowerment.