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Behavioural Interventions that Advance Financial Inclusion

This report by Cenfri, looks at behavioural interventions that influence financial decisions or behaviours of customers. These kind of interventions can reduce the cost of acquisition, increase retention and use of financial services, but of course the interventions come at a cost to the financial service provider. The cost-benefit analysis is discussed and some recommendations drawn for use within the industry. Download the report here.




Cenfri is an independent, not-for-profit think-tank. As recognised thought leaders on matters relating to financial-sector development in emerging markets, we generate deep insights and solve complex development problems.

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