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How can users begin to keep value digital, longer?

Customers keep value digital either with the intention of saving or for convenience. Beyond the financial inclusion returns of saving or storing money digitally, digital finance providers are eager to drive these behaviors for the return-on-investment from increased transactions taking place within the ecosystem as well as from financial intermediation on the back-end. With infrequent, sporadic use common across many digital finance networks, driving value to be kept digital is high on the digital finance agenda. This snapshot looks at the challenges of encouraging clients to store or save money digitally and what digital finance providers can do to incentivise users to keep value digital longer.

 

FiDA Partnership
The Mastercard Foundation Partnership for Finance in a Digital Africa (the “Partnership”) is an initiative of the Foundation’s Financial Inclusion Program. The Partnership catalyzes knowledge and insights to promote meaningful financial inclusion in an increasingly digital world. Led and hosted by Caribou Digital, the Partnership works closely with leading organizations and companies across the digital finance space. By aggregating and synthesizing knowledge, conducting research to address key gaps, and identifying implications for the diverse actors working in the space, the Partnership strives to inform decisions with facts, and to accelerate meaningful financial inclusion for people across sub-Saharan Africa.

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