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Which attitudes, behaviors, experiences, and beliefs influence digital finance adoption?

One of the most durable challenges in the global economy is converting a prospect into a customer. This snapshot by FiDA focuses on attitudes and behaviours that influence the adoption and ongoing use of digital financial services (DFS). It discusses the challenges and opportunities in understanding unique behaviors, and the state of the art of connecting with customers.

FiDA Partnership
The Mastercard Foundation Partnership for Finance in a Digital Africa (the “Partnership”) is an initiative of the Foundation’s Financial Inclusion Program. The Partnership catalyzes knowledge and insights to promote meaningful financial inclusion in an increasingly digital world. Led and hosted by Caribou Digital, the Partnership works closely with leading organizations and companies across the digital finance space. By aggregating and synthesizing knowledge, conducting research to address key gaps, and identifying implications for the diverse actors working in the space, the Partnership strives to inform decisions with facts, and to accelerate meaningful financial inclusion for people across sub-Saharan Africa.

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