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Paying Attention to the Poor

This study looks at advertising within emerging markets, and how this impacts on digital business and growth, particularly those that are mobile based. Facebook is discussed as an example who faced challenges and adapted its approach in emerging markets, and theories of how the industry will develop are discussed. Download the study here.



Caribou Digital
Caribou Digital is a research and advisory firm that helps clients change the world through building inclusive and ethical digital economies. Our team of experts work across a range of sectors and businesses, from startup financing to data analytics, to financial inclusion and the use of space for development, to ensure our clients lead the field in the use of technology to deliver equitable and sustainable development. Our team is experienced, empathetic, pragmatic and direct. We look to the central role startups and large companies alike play in ensuring that digital products, services, and markets unlock human capabilities and drive sustainable growth. Our experience doesn’t stop at one sector because the shift to digital doesn’t stop at one sector.

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