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Money, Decisions, and Control

This working paper by Ignacio Mas and Gayatri Murthy, explores how people make decisions and choices with money. It then applies this to look at how to create a customer-centric approach to digital financial services that then helps and meets the needs of the poor. Download here

CGAP is a global partnership of more than 30 leading development organizations that works to advance the lives of poor people through financial inclusion. Using action-oriented research, we test, learn and share knowledge intended to help build inclusive and responsible financial systems that move people out of poverty, protect their economic gains and advance broader development goals. We research and experiment to achieve proof of concept and extract lessons that can be built to scale by our partners, who apply our insights in the marketplace.

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