Digital Wallet Adoption for the Oral Segment in India: Concept Development for MoWo (Mobile Wallet for Oral)
“Orality” refers to the modes of thinking, speaking and managing information in societies where technologies of literacy(especially writing and print) are unfamiliar to most people. India’s oral segment includes about 264 million Indians. With that statistics, it is clear that financial services providers can achieve better financial inclusion by aligning offerings and incentives with the behavior and motivations of oral.
The objective of this research by Microsave was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.
