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Digital Wallet Adoption for the Oral Segment in India: Concept Development for MoWo (Mobile Wallet for Oral)

 “Orality” refers to the modes of thinking, speaking and managing information in societies where technologies of literacy(especially writing and print) are unfamiliar to most people. India’s oral segment includes about 264 million Indians. With that statistics, it is clear that financial services providers can achieve better financial inclusion by aligning offerings and incentives with the behavior and motivations of oral.
The objective of this research by Microsave was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.

 

Microsave Consulting
MicroSave Consulting (MSC) is a boutique consulting firm that has, for 20 years, pushed the world towards meaningful financial, social, and economic inclusion. With 11 offices around the globe, about 190 staff of different nationalities and varied expertise, we are proud to be working in over 50 developing countries. We partner with participants in financial services ecosystems to achieve sustainable performance improvements and unlock enduring value. Our clients include governments, donors, private sector corporations, and local businesses. We can help you seize the digital opportunity, address the mass market, and future-proof your operations.