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Managing a Mobile Money Agent Network

This article from the GSMA explores how mobile operators can ensure that the agent networks they have built and incentivised are managed effectively. A well managed agent network can help operators build brand awareness, educate customers, and meet system-wide liquidity demands, all of which builds confidence among users in a service that is initially unintuitive. A poorly managed one, by contrast, will be characterised by widespread low-quality customer experiences, which in turn erode trust and drive away business.

Cleo Turner
Cleo is DFI's CDFP coach and helps our students with the apply section of the Certified Digital Finance Practitioner (CDFP) program. As part of her role Cleo shares useful resources and insights from a wide variety of sources and authors with our community.

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