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Juntos Finanzas: A Case Study

The engagement gap between customers and providers is among the key challenges to increasing uptake and use of financial services and ultimately achieving financial inclusion. Juntos has developed a tool that aims to address this gap by taking advantage of behavioral research and design, technology, customer data analytics, and “real-time customer interaction.” The automated and low-touch way of increasing engagement enabled by the tool makes it an appealing solution for financial service providers (FSPs) that are struggling to increase customer activity. This working paper from CGAP explores Juntos and its impact.

CGAP is a global partnership of more than 30 leading development organizations that works to advance the lives of poor people through financial inclusion. Using action-oriented research, we test, learn and share knowledge intended to help build inclusive and responsible financial systems that move people out of poverty, protect their economic gains and advance broader development goals. We research and experiment to achieve proof of concept and extract lessons that can be built to scale by our partners, who apply our insights in the marketplace.

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