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Mobile Money Product Adoption Life Cycle

This paper explains how product diffusion and the related technology adoption curve can explain why some mobile money services start strong among a small sample of the population but eventually stagnate. The document also describes what MFSPs can do to “cross the chasm” and increase adoption in the majority of the market.

Cleo Turner
Cleo is DFI's CDFP coach and helps our students with the apply section of the Certified Digital Finance Practitioner (CDFP) program. As part of her role Cleo shares useful resources and insights from a wide variety of sources and authors with our community.

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